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Kev sib koom ua ke ntawm high-end thiab nrov hom, nrog kev lag luam dav thiab cov neeg siv khoom sib txawv
Nrog rau qhov tsis paub meej ntawm kev lag luam ib puag ncig, high-end thiab nqi-zoo yog ob lub ntsiab lus qhia rau kev txhim kho yav tom ntej ntawm kev lag luam. Ntawm qhov tod tes, qhov tshwm sim ntawm kev txo qis ntawm cov neeg siv khoom tau ua rau cov neeg siv khoom txiav txim siab txog kev yuav khoom ntau dua, thiab qhov kev thov rau cov khoom siv tau zoo thiab cov channel tau nce ntau; ntawm qhov tod tes, cov khoom lag luam siab xws li Arc'teryx, Salomon, thiab DESCENTE tau ntsib cov chav kawm nruab nrab txoj kev nrhiav cov cim xwm txheej thiab lub neej zoo. Raws li cov chaw tsim khoom ntawm cov khoom siv sab nraum zoov xws lifolding wagonsthiabsab nraum lub rooj thiab rooj zaum, peb cov khoom tsim thiab ua rau tus qauv siab. Txawm li cas los xij, yuav muaj qhov sib txawv ntawm cov ntaub ntawv thiab cov qauv kom tau raws li cov kev xav tau sib txawv, nyob ntawm lawv cov peev txheej thiab cov kev xav tau.
- Siv cov khw muag khoom hauv online los tsim kom muaj kev paub txog cov neeg siv khoom ntau dua
Tawm tsam keeb kwm yav dhau los ntawm kev lag luam poob qis, cov neeg siv khoom tau hloov pauv ntau dua rau cov ntsiab lus hauv online. Cov neeg siv Is Taws Nem siv qhov nruab nrab ntawm 2 teev hauv ib hnub rau cov yeeb yaj kiab luv luv. Kev lom zem thiab kev sib txuas lus me me yog hloov pauv hom kev sib cuam tshuam ntawm cov neeg siv khoom lag luam thiab muaj kev cuam tshuam ncaj qha rau hom kev xav, kev paub txog cov ntawv sau, thiab cov nqi hloov pauv. Txawm hais tias peb yog tus xa khoom, peb kuj tseem siv peb cov social media matrix, nrog pebLinkedIn, YouTube, thiabFacebookcov nyiaj, uas tau hloov kho txhua hnub nrog cov tuam txhab xov xwm, kev nug txog kev tsim khoom, thiab kev tsim khoom lag luam, los tsim kev lag luam kev coj noj coj ua thiab nce kev tshaj tawm.
- Sab nraum zoov Sustainability thiab Social Responsibility yog ib tug Tshiab zam
Raws li kev paub txog kev tiv thaiv ib puag ncig zuj zus, cov tub ntxhais hluas ntawm cov neeg siv khoom sab nraum zoov tau pib nyiam cov ntsiab lus kev ruaj ntseg xws li kev ua qias tuaj, carbon emissions, siv yas, thiab cov khoom pov tseg. Patagonia kev lag luam tau ua pov thawj tias cov neeg siv khoom tau nce siab mus yuav cov khoom lag luam uas cuam tshuam txog kev ruaj khov. Raws li ib tug kws tshaj lij ntawm cov khoom siv sab nraum zoov, peb yuav ua raws li cov kev taw qhia ntawm kev tiv thaiv ib puag ncig thiab kev lav phib xaub. Peb cov folding wagons, folding rooj thiab cov rooj zaum, thiab lwm yam khoom siv sab nraum zoov yog ua los ntawm cov ntaub ntawv zoo ib puag ncig, thiab peb tau cog lus los txo cov khoom pov tseg thiab ua rau cov neeg siv khoom txaus siab.
- Lub luag haujlwm ntawm cov khw muag khoom offline hloov pauv los ntawm kev muag khoom mus rau lub khw muag khoom lag luam, chaw ua haujlwm, thiab chaw pabcuam
Ntau thiab ntau tus neeg xaiv cov khw hauv online, txawm li cas los xij, 70% ntawm cov neeg siv khoom xav tias "kev paub hauv khw offline thiab sim" yog qhov tseem ceeb ntawm kev yuav khoom. Niaj hnub no, ntau thiab ntau lub khw muag khoom sab nraum zoov tau maj mam hloov los ntawm cov chaw muag khoom mus rau cov chaw muag khoom lag luam, chaw ua haujlwm, thiab cov chaw pabcuam neeg siv khoom, thiab nws tsis tsim nyog rau kev muag khoom raws li lub hom phiaj ntawm lub khw muag khoom. Peb tau tsim ib qhochav kawm sab nraum zoovnyob rau hauv peb lub Hoobkas, koom nrog kev koom tes, kev xav, kev paub, thiab lwm yam, kom cov neeg yuav khoom siv peb cov khoom thiab paub txog peb cov kab lis kev cai sab nraum zoov.
Hauv kev sib tw ua lag luam no, peb nkag siab qhov tseem ceeb ntawm kev koom tes nrog cov neeg yuav khoom thiab cov khoom lag luam los ntawm thoob plaws lub ntiaj teb. Peb tau cog lus los muab cov khoom lag luam zoo sab nraum zoov thiab cov kev pabcuam kom tau raws li qhov xav tau thiab kev cia siab ntawm peb cov neeg siv khoom. Los ntawm kev sib koom tes thiab kev koom tes, peb koom tes txhawb kev tsim kho kev lag luam sab nraum zoov.
